Sykes Research Consulting - Moderation ~ Qualitative/Quantitative Research Consulting
PROJECT EXPERIENCE
 
Categories
Air Care, Alcoholic Beverages, Appliances, Armed Services, Automotive, Banking, Cereal, Coffee, Consumer Electronics, Cosmetics, Education, Fast Food, Fragrances, Frozen Food Products, Hair Care, Household Cleaners, Insect Control, Insurance, Laundry & Fabric Care, OTC Healthcare Products, Postal Services, Pharmaceuticals, Printers & Peripherals, Professional Associations, Retail (Food/Drug/Mass, Department Stores), Theme Parks
 
Target Markets
General Consumer, African American, Affluents, Young Adults, Teens, Boomers, Physicians/Pharmacists, Executives
 
Disciplines
Mass Marketing, Direct Marketing, Multicultural Marketing, Shopper Marketing, Business to Business
 
Methodologies
Ethnographies, Focus Groups (online & offline), Shop Alongs, Shopper Ideations, Car Clinics, Retail Audits, In-depth Interviews, Intercepts, Mystery Shops
 
 
BRAND EXPERIENCE (partial list)
 
Carl Buddig
Dell
General Motors
The Home Depot
Kellogg’s
Kroger
Lexus
LG Electronics
McDonald’s
Nationwide
Novartis
Procter & Gamble
Sears
SC Johnson
Toyota
Tyson Foods
Walgreen's
Walmart
SUPERVALU

 
CLIENTS
 
Beam Global Wine & Spirits (Courvoisier)
Blackstone Group(EcoWater, SHRM, Treasury Wine Estates, Globalhue/National Marrow Donor Program)
Burrell Communications (P&G)
Carol H. Williams Advertising (General Motors/Cadillac)
Draftfcb (Kmart, USPS, Humane Society)
E. Morris Communications (New Schools for Chicago)
Illumination Research (St. Jude, Procter & Gamble)
LimeGreen (Solo Foods)
Market Check Retail Intelligence (Comcast, Kellogg's, Merck, SC Johnson)
Momentum (Army)
THINK Conservatory (SKYY, Diageo/Crown Royal)
Toyota Motor Sales (Corporate Branding, Avalon)
UniWorld Group (Ford, Marines)
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