Sykes Research Consulting - Moderation ~ Qualitative/Quantitative Research Consulting
PROJECT EXPERIENCE
 
Categories
Appliances, Automotive, Banking, Chicken Products, Consumer Electronics, Cosmetics, Education, Fast Food, Fragrances, Household Cleaners, Insurance, Laundry & Fabric Care, OTC Healthcare Products, Pharmaceuticals, Retail, Theme Parks
 
Target Markets
General Consumer, African American, Affluents, Young Adults, Teens, Boomers
Physicians/Pharmacists
 
Disciplines
Mass Marketing, Direct Marketing, Ethnic Marketing, Shopper Marketing, Business to Business
 
Methodologies
Ethnographies, Focus Groups (online & offline), Shop Alongs, Shopper Labs, Car Clinics, Retail Audits, In-depth Interviews, Intercepts, Man on the Street Interviews, Mystery Shops
 
 
BUSINESSES PREVIOUSLY WORKED ON
 
Carl Buddig, McDonald’s, Dell, Toyota, Sears, Kellogg’s, The Home Depot, Novartis, Procter & Gamble, General Motors, LG Electronics, Tyson Foods, Walmart, Kroger and SUPERVALU, among others.
 
 
CURRENT CLIENTS
 
Beam Global Wine & Spirits, Carol H. Williams Advertising, Market Check Retail Intelligence, Inc., Strategic Research Partners, Blackstone Group(EcoWater, SHRM, PMI, Treasury Wine Estates), Momentum, Targetcom, Burrell Communications, Illumination Research (St. Jude, Procter & Gamble), UniWorld Group, Project Management Institute, E. Morris Communications
 
 
 
 
 
 
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