Welcome to Sykes Research Consulting
I am a passionate consumer insights researcher with over 18 years of agency, client and supplier side experience across various disciplines, categories and target markets. My professional experience working with a variety of Fortune 500 companies (inside and outside the agency framework) has given me insider perspective into insight needs across stakeholders. I provide added value by not only being able to assist my clients in the development of the research plan but also being able to anticipate information needs and improvise on the fly throughout the research to make sure key stakeholders are getting what they need.
I can manage your qualitative research projects from start to finish, from design and implementation (screener, recruitment, discussion guide, moderating) through to analysis and report writing.
For additional information or a project bid, please contact Paula Sykes at: